Managing Customer Value
B2B marketing has increasingly relied on social media platforms to create and build customer relationships in today’s digital world. Social media, when leveraged correctly, can be a powerful tool for B2B marketers to increase engagement, build relationships, and drive leads. With the right social framework in place, B2B marketers can create an effective and engaging Read More …
Organizations are under constant pressure to increase shareholder value. One of the most important is understanding and serving customers well. Too often, organizations focus on features and benefits instead of customer value. This results in failed product launches, frustrated customers, and unfulfilled growth potential. So why is it difficult to understand customer value? Part of Read More …
A customer value strategy will articulate your company’s approach to creating and delivering customer value. This strategy should consider the needs and wants of your target customer base and your company’s strengths and weaknesses. Once you have a clear customer value strategy, you can start aligning your business around it. This means ensuring that all Read More …
In today’s business climate, customer engagement is more important than ever. With so many options available to customers, companies must take action to engage their B2B customers. This can be done by taking into account the customer’s situational awareness. This includes understanding the specifics of the customer’s procurement approach, including regulations and approvals. Additionally, it’s Read More …
What is Market/Product Fit? In a nutshell, Market/Product Fit is the degree to which your product meets the needs of your target market. To achieve Market/Product Fit, you must first understand your target market’s needs and then build a product that meets those needs. It sounds simple enough, but it can be difficult to achieve Read More …
To be a successful salesperson, it is important to understand the importance of dialogue. Dialogue is a conversation between two or more people in which each person communicates with the others. It is a back-and-forth exchange of information and ideas. There are many benefits to using dialogue in sales. First, it allows you to build Read More …