Managing Customer Value
Every business has its own unique set of challenges. Finding the right solution isn’t always easy, especially if you don’t know where to start. When launching your first product, finding the perfect product positioning can be particularly challenging. A good product positioning should be able to attract potential customers and drive early sales. After all, Read More …
This is the part of your business that you, as a founder and CEO, will have to spend the most time on. Your business is built around answering one question: How do we solve this problem? How do we make this easier for people? It’s not enough to know that it can be solved and Read More …
The effective management of leads is one of the most important aspects of any sales process. A strong lead management system will streamline your sales process, increase conversion rates, and reduce the number of prospects who are either ignored or passed over completely. Leads can be defined as customers who express interest in your sales Read More …
B2B marketing has increasingly relied on social media platforms to create and build customer relationships in today’s digital world. Social media, when leveraged correctly, can be a powerful tool for B2B marketers to increase engagement, build relationships, and drive leads. With the right social framework in place, B2B marketers can create an effective and engaging Read More …
Organizations are under constant pressure to increase shareholder value. One of the most important is understanding and serving customers well. Too often, organizations focus on features and benefits instead of customer value. This results in failed product launches, frustrated customers, and unfulfilled growth potential. So why is it difficult to understand customer value? Part of Read More …
A customer value strategy will articulate your company’s approach to creating and delivering customer value. This strategy should consider the needs and wants of your target customer base and your company’s strengths and weaknesses. Once you have a clear customer value strategy, you can start aligning your business around it. This means ensuring that all Read More …