Managing Customer Value
In software, users never really “quit” an app; they simply become inactive. This is why onboarding and user success are so crucial to the long-term success of your business. A recent study found that the average user will only return to your app nine times before giving up on it for good. That is a Read More …
An important part of customer success is enabling customers to achieve their desired outcomes. This involves providing them with the resources they need to be successful, such as training, documentation, and Support. Additionally, it is important to give customers the autonomy to make decisions and take action without going through a lengthy approval process. Ultimately, Read More …
FIRST IMPRESSIONS COUNT: If you create a great customer onboarding experience, you more than likely will have a great customer. When working with companies, I put a great deal of emphasis in this area. I think doing it well creates growth opportunities and doing it poorly is a significant hindrance to growth. If we create that Read More …