Your Core Marketing Strategy: Customer Onboarding

FIRST IMPRESSIONS COUNT: If you create a great customer onboarding experience, you more than likely will have a great customer. When working with companies, I put a great deal of emphasis in this area. I think doing it well creates growth opportunities and doing it poorly is a significant hindrance to growth. If we create that Read More …

What Should The Missing TWI Block Be Named?

In Lean we use TWI as a platform for developing people. However, we may not do so good of a job developing the Explore aspect (EDCA) of Lean through the process.  Any Thoughts? In Eric Ries’s new book, The Startup Way, he quoted Shigeki Tomoyama (who at the time was the chief officer of the IT Read More …

The Kaizen Spirit (PDCA) Card

PDCA or Plan – Do – Check – Act The word “Kaizen,” if you break it down into its two Japanese root words, “kai” means change and “zen” means good. It’s not just about change or an iteration. It’s about making sure change is for the better, and that the change is what you intended. The essence Read More …

The WOW (Standard Work) Card

Growth Principle: Standards create the WOW therefore Standards have to be at the core of your growth strategy. SDCA or Standard – D0- Check – Act Standards are the most fundamental and misunderstood concept needed for growth. Your core values are the way you go about what you do and how you do it. It is what Read More …

The Reflection (CAP-Do) Card

CAP-Do – Check-Act-Plan-Do If you want to take a deep breath, you must first exhale For any work, Design, Project, Sales and Marketing, I start out by using CAP-Do. CAP-Do should be our first step. Starting with Check is not a new phenomenon. I have 3 books on my shelf that have used it from notable authors Read More …