Managing Customer Value
You need people who can be trusted as your “critical friend.” The role of the critical friend is not always easy to fulfill. This person is a trustworthy individual who will challenge your assumptions, give you honest feedback about your work, and act as a source of support for you during this project. Learn more Read More …
When conducting B2B marketing and sales research for various business ideas, it is crucial to identify growth opportunities that can lead to success. This involves analyzing market trends, customer needs, and competitor strategies. By understanding the current demands and gaps in the market, entrepreneurs can develop innovative solutions that meet these needs. To identify growth opportunities: Read More …
Launching a new product or service? You’ll need a go-to-market (GTM) strategy. But what is a go-to-market strategy? Simply put, a GTM strategy is a comprehensive plan businesses use to introduce a new product or service. It’s like a roadmap that guides you from product development to market success, helping you navigate through the complex Read More …
Executive Summary Introduction: The viability and scalability of B2B business ideas are crucial factors to consider when assessing their potential success. Creativity plays a significant role in unleashing these ideas’ potential, enabling businesses to stand out in competitive markets. Viability Assessment: When assessing the viability of a B2B business idea, it is important to evaluate key aspects Read More …
Action learning involves an active, experiential process rather than passively acquiring knowledge. Action learning is a powerful and dynamic approach to learning that emphasizes the importance of active, experiential processes over passive knowledge acquisition. Unlike traditional methods of teaching and training, which often rely on lectures, textbooks, and memorization, action learning encourages individuals to engage Read More …
The success of any organization hinges heavily on its ability to engage stakeholders and garner their support for proposed solutions. However, traditional problem-solving methods often fail to involve stakeholders meaningfully, leading to a lack of buy-in and ultimately hindering the implementation of effective solutions. This is where action learning comes in – a powerful methodology Read More …