Managing Customer Value
Received an excellent response on my post yesterday (Measuring The Customer Experience) on Twitter from a @pricingright that said; “With all due respect, it is far too simplistic to use customer advocacy as a measure of customer experience & it is wrong to draw causations. Correlations they speak about are from cross-sectional studies. Interesting but Read More …
Can you be talented enough on your own? One of the tremendous powers of continuous improvement and whether you want to call it Lean, Six Sigma, Agile or even Scrum is the power of the team and collaboration. Cross-functional teams create high-bandwidth communication. It is not about individual talent, though it can help, it is Read More …
Joan Friedlander, owner of Lifework Business Partners was my guest on the Business901 Podcast and this is a transcription of the podcast. We had the opportunity to discuss creating realistic and executable marketing plans for self-employed service business owners and key members of a business team. One of Joan’s specialties is working with Introverts and Read More …
Clifford Stoll could talk about the atmosphere of Jupiter. Or hunting KGB hackers. Or Klein bottles, computers in classrooms, the future. But he’s not going to. Which is fine, because it would be criminal to confine a man with interests as multifarious as Stoll’s to give a talk on any one topic. Instead, he simply Read More …
How Good are you at Marketing Yourself? Marketing your Black Belt: Every 2 weeks on Friday. Marketing your Black Belt is based specifically on addressing these issues: Customer Acquisition, Marketing, Customer Retention and Communication & Collaboration. Get Clients NOW – 28 Day Program: Program starting on first Monday of every month: 3:00 PM to 4:00 Read More …
In every industry, there’s a powerbroker in the background an advisor who is known to just a handful of people, but who helps build empires for the top “stars” who are household names. I discovered such an advisor. Her name is Janet Switzer — and for the last 16 years she’s been quietly creating empire-building Read More …