Tag: effectiveness

Lean Six Sigma will increase effectiveness of Stimulus spending

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Ron Wince, CEO of Guidon Performance Solutions discusses effectiveness of Stimulus spending. Ron stated on his blog: In a recent interview on Fox Business channel, I had the opportunity to discus how effectively the stimulus funds are being deployed. The discussion focused on how federal and state agencies now are not prepared for the challenges Read More …

Measuring Marketing Effectiveness

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  A Survey of the MAPI Marketing Council Summary “CEOs are growing impatient with marketing. They feel they get accountability for their investments in finance, production, information technology, and even purchasing, but don’t know what their marketing spending is achieving.” Marketing measurement is a little bit of art, and a little bit of science. It Read More …