Managing Customer Value
Co-author Maritza van den Heuvel co-author of Beyond Agile: Tales of Continuous Improvement, a publication of Modus Cooperandi discussed Scrum and Corey Ladas’s contributions to Kanban. Related Podcast and Transcription: Tales of Continuous Improvement Joe: You’re still working in a Scrum discipline, I think. Is there still merit in that process or in using both? Maritza: Read More …
Have you ever forgotten the obvious? I do not believe that I have ever featured Duct Tape Marketing: (The World’s Most Practical Small Business Marketing Guide) Book on my blog. It has sold over 50,000 copies in hardback, paperback and Kindle editions and has been translated into Croat, Indonesian, Korean, Portuguese, Russian, and Spanish and Read More …
Readers of my blog have read my explanations of the Lean Marketing House and how your Marketing Channels determine your number of pillars and the size of each. You can suffice with just one pillar if it is big enough and strong enough to hold up the roof but the other day I realized that Read More …