Managing Customer Value
Do you have a path to evaluate your differentiation? Do you have a logical way to get there? Try out these steps to see if you have your bases covered. [slideshare id=89663789&doc=differentiation-180305144004] I was inspired by these books Assessment and Student Success in a Differentiated Classroom by Carl An Tomlison and Tonya R. Moon – Read More …
What is your path to differentiation? Do you have a logical way to get there? [arve url=”https://youtu.be/jmENWlec6Nc” /] Inspired by the work of Assessment and Student Success in a Differentiated Classroom by Carl An Tomlison and Tonya R. Moon – Amazon link: http://amzn.to/2kDRJ59 Jobs to be Done by Anthony Ulwick – Amazon Link: http://amzn.to/2AYb1NR
I have always challenged people when making Customer Journey Maps and all those Personas that they should start by doing a few of them internally within the company. Get some feedback and try to determine how valid they are. Not so surprisingly, they consider a waste of time and hurry back to the Buyer or Read More …
This is a compilation of the entire interview discussing the use of Jobs to be Done. Tony Ulwick has turned Jobs-to-be-Done theory into the world’s most powerful innovation process: Outcome-Driven Innovation (ODI). This innovation process is the cornerstone of their success. Tony has evolved the innovation process from an art to a science. First introducing his work Read More …
Should JTBD be an ongoing process withing your organization? Tony Ulwick has turned jobs-to-be-done theory into the world’s most powerful innovation process: Outcome-Driven Innovation (ODI). This patented innovation process is the cornerstone of their success. Tony has evolved the innovation process from an art to a science. first introducing his work in What Customers Want: Read More …
How much time does it take? How many resources do I have to put to this? What are the roadblocks to JTBD? Tony Ulwick has turned jobs-to-be-done theory into the world’s most powerful innovation process: Outcome-Driven Innovation (ODI). This patented innovation process is the cornerstone of their success. Tony has evolved the innovation process from Read More …