Managing Customer Value
Most people know that I am a Duct Tape Marketing Coach and use Marketing Plan Pro to create my marketing plans. This is a quick video explaining what is in the box! I am going to try something new. Instead of uploading the video I just used a hyperlink to my YouTube page. I though Read More …
Most savings/expense is created in the design of the product/process. How many times have you told an engineer we are not designing a space shuttle? How many times do you come under budget? Anyone can do anything if he has all the money in the world. Do you wonder why our government is in the Read More …
Introducing the 30 day JumpStart Plan. In this version you get the software as well as 2 meetings with a Duct Tape Marketing Coach to help you get started right, keep you on track and give you some feedback on the state of your plan. This just might be the perfect low-cost option for someone Read More …
Time and time again, I struggle with people identifying their ideal client. This is my attempt to take some of the mystery out of the selection. I think once you have this identified, 50% of your marketing is done.
This is a rather long video over 15 minutes but it demonstrates how to apply Lean Marketing principle thru the use of Marketing Plan Pro powered by Duct Tape Marketing. You do not have to be familiar with the software to watch the video but it would be helpful if you had downloaded the 7 Read More …
Does anyone ever go over the initial steps in developing an outsourcing strategy? I know books are filled with vendor rating and quality programs but what I am talking about is just a simple method to make sure you cover the basics. Take a look at this mindmap for a reference. If you like it, Read More …