Managing Customer Value
In what ways can Sales and Marketing impede lean thinking? I saw that question on LinkedIn and just had to join the conversation. My thoughts: 1st Answer: We should applaud Sales and Marketing in most organizations for the fact that they remained a silo. Most organizations create internal control points within the organization and call Read More …
Get Clients Now Answer Center Here are this month’s new additions to the Answer Center. (You’ll need your password to log in.) I know what I’m doing; why do I need a business plan? – Q & A by C.J. Hayden While it’s true that many business owners never take time to write a business Read More …
Joan Friedlander, owner of Lifework Business Partners was my guest on the Business901 Podcast and we had the opportunity to discuss creating realistic and executable marketing plans for self-employed service business owners and key members of a business team. One of Joan’s specialties is working with Introverts and our conversation extended into using those introvert Read More …
Get Clients Now Answer Center Here are this month’s new additions to the Answer Center. (You’ll need your password to log in.) Designing a Compelling 30-Second Introduction – Audio by C.J. Hayden Get Clients Now! facilitator Cristina Favreau interviews C.J. Hayden on how to design a compelling 30-second self-introduction, commercial, or elevator speech. Is Your Read More …
New in the Get Clients Now Answer Center. This is a great value. Access it 24 hours a day, well organized and a wealth of information, especially for the Professional Service person. Education: Your Marketing Secret Weapon – Article by Frank Traditi Sometimes my quest for just the right information can completely consume the day. Read More …
New in the Get Clients Now Answer Center Here are this month’s new additions to the Answer Center. How Do You Value Your Services? – Article by Joan Friedlander Do you choke on your words when it’s time to tell a prospect your fees? Do you find that you’re doing more than you contracted for Read More …