Managing Customer Value
Equipment Manufacturer Marketing Plan Mplans.com: Excerpt from Marketing Plan Pro Sample Plan Marketing Vision: The Road Construction industry is poised to take advantage of the Economic Stimulus package but it will be determined by the bids that the road contractors win. Private-sector spending has come to a halt. Our marketing efforts must be spent Read More …
Last month, I wrote a blog post called "Hiring a consultant, can I see your marketing plan? " and to summarize I said: "If you are thinking about hiring a marketing consultant or a coach, it is very easy to qualify them, ask them, "Can I see your marketing plan?" That will send some shimmers Read More …
Mplan for a Turnaround Consultant: “My ideal customer has a privately-owned company which has had negative profitability for a period of time, typically more than 18 months, or they have a recently-started company which may never have achieved profitability. The driver of these losses is often accompanied by reduced market share, quality issues and employee Read More …
Most people know that I am a Duct Tape Marketing Coach and use Marketing Plan Pro to create my marketing plans. This is a quick video explaining what is in the box! I am going to try something new. Instead of uploading the video I just used a hyperlink to my YouTube page. I though Read More …
Most savings/expense is created in the design of the product/process. How many times have you told an engineer we are not designing a space shuttle? How many times do you come under budget? Anyone can do anything if he has all the money in the world. Do you wonder why our government is in the Read More …
Introducing the 30 day JumpStart Plan. In this version you get the software as well as 2 meetings with a Duct Tape Marketing Coach to help you get started right, keep you on track and give you some feedback on the state of your plan. This just might be the perfect low-cost option for someone Read More …