Last month, I wrote a blog post called "Hiring a consultant, can I see your marketing plan? " and to summarize I said: "If you are thinking about hiring a marketing consultant or a coach, it is very easy to qualify them, ask them, "Can I see your marketing plan?" That will send some shimmers through them."
In all fairness, the question would be, Can I see yours? I wrote it, made a couples of relatively minor changes by not revealing present customers but I have exposed it for the entire world to see on the Marketing Plan Pro website .
An excerpt from the Goal section of the plan:
1.1 Goals
Personal Goals:
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Finish my book by the end of the year
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Become more efficient at storytelling
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Take time off this year
Business Goals:
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Increase consulting engagements from three to six by year’s end
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Have minimum of five year-long engagements ongoing by August
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Have 50 attendees per month in webinars
Strategic Goals:
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Increase speaking engagements by the end of year
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Create smooth transition between the steps of the marketing funnel
Tactical Goals:
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Call five people a day, period
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Use social media to promote our expertise with past clients
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Develop cross-promotions for the book with key expert partners
Why I am being so transparent, a quote that I saw the other day pretty much sums it all up:
"Ideas are a dime a dozen. People who implement them are priceless." — Mary Kay Ash