Managing Customer Value
As Dr. Balle said, “Toyota didn’t become number one by having lower manufacturing costs, they became number one by making cars people bought.” Dr. Michael Ballé is a business researcher and consultant and has studied lean transformation for the past 15 years. He is Associate Researcher at Télécom ParisTech and the co-founder of the French Read More …
After interviewing Dr. Michael Balle for an upcoming podcast and a short video series, we continued our discussion. This is a short outtake on Lean Thinking and a few responses on his thoughts about Toyota. Related Information: Dr. Michael Balle is the Gemba Coach at the Lean Enterprise Institute The Ultimate Sales and Marketing Tool Read More …
I had the pleasure of interviewing Jeff Liker celebrated author and authority on Toyota and the Toyota Production System. I was interviewing Jeff about his upcoming book, The Toyota Way to Continuous Improvement (Book release date is April 22nd, Podcast will be later this month) and we wandered off on the question of coaching and Read More …
Lean Sales and Marketing is built upon the philosophy that there has been a subtle shift to knowledge as the way to engage, develop and retain your customer base. The sales and marketing team must act as a vehicle to cultivate ideas not only within their four walls but more importantly from their customers and Read More …
I found this older video on how Toyota applies Lean Techniques to Sales and Marketing. I was actually pleased to see that it follows closely my own line of thought. Lean Techniques are not thought of in the traditional sense of production but more so in the sense of how they can achieve better transparency Read More …
In my younger days I used to sell process equipment. It involved a fairly technical process that included combustion, material handling, air movement, computers, etc. My engineering background proved quite valuable and it was quite a strength as I made sales calls. Most of the time, sales went through manufacturer reps and dealers. I was Read More …