Managing Customer Value
What happens when you have the best marketing system in the world, the best marketing plan,the best advertising, the best referrals, the best public relations and you still lack sales! Find out why you may not need any of these things and how changing one simple thing could bring you a flood of new customers. Read More …
I was reading Success Coaching U Blog and the other Joe wrote an article about Ready, Aim, Fire. Good headline, you already can guess what the headline is about, Target Marketing. I remembered a piece of advice I received from another Duct Tape Marketing Coach on targeting your direct mail, which I call the Machine Read More …
Mark Woeppel is the president of Pinnacle Strategies, a Dallas based consulting firm. Mark is a recognized expert in the Theory of Constraints, Supply Chain Management, Project Management, and Continuous Improvement. He has earned the founder’s implementer certification from the TOC-ICO. This E-book is a transcription of the podcast we had and is free to Read More …
People buy all these different products to do simple drawings for Value Stream Mapping using basic symbols. When they are done, they pull out the Microsoft Excel sheet and do the calculations. Sometimes they are even forced to create their own formulas. I became familiar with Systems2win and their Value Stream Mapping tool does both, Read More …
Readers of my blog have read my explanations of the Lean Marketing House and how your Marketing Channels determine your number of pillars and the size of each. You can suffice with just one pillar if it is big enough and strong enough to hold up the roof but the other day I realized that Read More …
I was getting ready to write a blog and was visiting several books I had just completed for some background information. I was distracted and saw that I had a couple of LinkedIn invitations and decided to review them instead. One of the invitations was from Bob Sproull. I stopped a second and looked over Read More …