Managing Customer Value
In the Sales and Marketing arena, we are exploring new propositions and environments as the main thrusts of our activity. I have found PDCA to be limiting and somewhat challenging to take people on the path of exploration. I was introduced to EDCA (E=Explore) it seems like a decade ago by Graham Hill but it never really Read More …
I think about Lean in three distinctively different ways: Tools: Documentation, problem-solving, development, design Structure: Creating a workflow to traverse between one to the other in a natural progression. Behavior: The way we practice to achieve specific outcomes in an efficient manner. By doing this, it allows me to move from micro to macro thinking Read More …
When I am working, I naturally migrate from different stages of thinking through the Lean Cycles of CAP-Do, SDCA, PDCA, EDCA. I use all of them at a micro and macro level but often in very different ways. Reading the book Making Thinking Visible (Amazon Link: http://amzn.to/2wXnL0Q) helped me collect my thoughts on this subject. Read More …
Bill Costantino’s classic explanation of the Improvement Kata, originally posted as a SlideCast on November 25, 2011. Awesome! This video can be used to provide some Improvement Kata / Coaching Kata background content for ‘pre-review’ online, prior to classroom or practice activities. From the YouTube description: This video can be used to provide some Improvement Kata Read More …
Beth Carrington explains the Improvement Kata in less than a minute. Serves as a nice introduction, especially for sales and marketing folks. But, on Friday we will introduce a 10-minute session, stay tuned! YouTube: https://www.youtube.com/embed/rGGid_WvLnk/
The power of Kata differs than most Lean thinking. Most efforts with Lean in Sales and Marketing focuses on the use of the “Why” question; solving problems and offering solutions. Kata focuses on the “What” creating situational awareness. At the basic level (Why) and what I might call the commodity trap, we still need to solve Read More …