Managing Customer Value
News Release Fort Wayne, IN – This program is based on the Business901 SPIDER product launch template which will allow participants to organize their launch plans into a series of actionable items based on present marketing conditions and practices. The participants can use the template to determine areas to differentiate their product, better define their Read More …
5. Internal focus instead of external. Your engineers and developer are not all knowing, but your customers are. 4. Committed Resources : The resources that are built around a new project can get lost in the everyday shuffle. 3. Not funded properly: Yes, Guy Kawasaki can start things for pennies, but I can’t. 2. Having Read More …
We all want one? Do we all have one? Can everyone in your organization name it? Can everyone of your customers name it? Here are some tactics in developing one: Reduce product pricing Make it difficult for others to duplicate Make it difficult for buyers to switch Introduce new product or services Differentiate product or Read More …
This is a rather long video over 15 minutes but it demonstrates how to apply Lean Marketing principle thru the use of Marketing Plan Pro powered by Duct Tape Marketing. You do not have to be familiar with the software to watch the video but it would be helpful if you had downloaded the 7 Read More …
Does anyone ever go over the initial steps in developing an outsourcing strategy? I know books are filled with vendor rating and quality programs but what I am talking about is just a simple method to make sure you cover the basics. Take a look at this mindmap for a reference. If you like it, Read More …
If you are considering changing your marketing at all this year, this a perfect formula… Chief Conversation Officer & Duct Tape Marketing Coach from Joe Dager on Vimeo . Technorati Tags: Lean Market ,Lean Marketing ,Lean Six Sigma ,Manufacturer Marketing ,Industry Week ,QAD