thru Adaptive Marketing Practices
Recently, I made a statement that said it is a disaster to have sales people operating on their own. I think sales can be better served by a team effort. One of the key players in the Value Stream Marketing concept is the sales person or sales team. I think the team should consist of Read More …
Eric Reidenbach founder of Six Sigma Marketing Institute and I were having a discussion on several marketing topics such as… Data Mining Six Sigma Marketing Lean Marketing Variation The Endangered CMO Lack of Leading Indicators Roe of a Black Belt in Marketing Counter Intuitive Data Measurement and Marketing …and the recorder was running. We had Read More …
I was having quite a discussion on Value Streams with Dr. Reidenbach founder of Six Sigma Marketing Institute, and author of over 20 books on marketing and market research. In answer to a few of my thoughts he defined how a a Six Sigma Marketer looks at Managing Value Streams. His points are well taken Read More …
If the facts don’t fit the theory, change the facts! – Albert Einstein I think many of us put blinders on when we get a good idea and forget that well let me throw another quote out to you: We don’t see things as they are, We see them as we are – Anais Nin Read More …
Updated the Lean Marketing House with a short video that shows the utilization of Value Stream Marketing and the Marketing Kanban. A couple of glitches in the transition of slides. This is the first time I used MS Powerpoint 2010 to record within the program.
Recently I had a discussion with Alan Shalloway, the founder and CEO of Net Objectives. Alan is an industry thought leader, trainer and coach in the areas of Lean software development and the Lean/Agile field. He’s a popular speaker at prestigious conferences worldwide, as well as a trainer and a coach. An excerpt from this Read More …