Managing Customer Value
Most of us recognize SDCA and PDCA as tenants of Lean Thinking. Standard Work (SDCA) creates a can-do attitude and frees up time for problem-solving. Applying Continuous Improvement (PDCA), allows you to “see” opportunities for improvement and leverages the resources in your environment. I like to use the term EDCA learned from Graham Hill to Read More …
One of the common message these days about sales cycles is that you are not invited to the table till 60%of the sales cycles is over. Of course, ideally we would want to be in earlier in the cycle and be part of finding the solution with the customer. All that co-creation, collaboration and trust-based Read More …
If not the top topic’ it must be one of top discussion points; behavioral mechanics or a more common word habits. In fact, one of my top podcasts last year was Habit Forming Products with Nir Eyal the author of Hooked: A Guide to Building Habit-Forming Products. In fact, most marketers are all running around Read More …
We spend a lot of time discussing the inner working of our teams and breaking down silos between everyone. We will all admit that it requires work, and most of us will even say maybe some outside help or facilitation. When we start working with others, we might even if we are real progressive, invite Read More …
David J. Anderson is a thought leader in managing effective technology development. He leads a consulting, training and publishing business dedicated to developing, promoting and implementing sustainable evolutionary approaches for management of knowledge workers. David is CEO of Lean-Kanban University, a business dedicated to assuring the quality of training in Lean and Kanban throughout the Read More …
When Applying Lean to Sales and Marketing many companies try to use traditional approaches and use the typical segmentation strategy. I like to organize the Structure of Lean in sales through the path of SDCA, PDCA and EDCA. This is a quick summary for part of a webinar, I did for Lean Frontiers the other Read More …