Managing Customer Value
Social media analytics for international market research offers insights for marketers to listen to their consumers in their common habitat. Through the use of modern tools their passions, preferences, and interests are compiled. These factors affect market attractiveness and allow estimation of market need for products or services. Social media analytics also allows for additional Read More …
Prime Target’s webinars are inspired by their clients’ stories and designed to bring useful insights on internationalization. Prime Target’s weekly demo will be provided to give a quick view of how their platform works and how it can help your team intelligently understand, respond, learn, and prevent issues across your international markets. The demo will Read More …
Brexit, US-China trade deal tensions, US-EU trade tensions make exporters and especially small businesses vulnerable to the sudden change in economic policies done by public agencies. A table is included highlighting consequences for US exporters. Though Tatiana Miron has worked with numerous North American companies, I think she offers a unique and maybe more objective Read More …
WHERE is an important word today. As we have broken down barriers, the world has seemingly became smaller but are demands have increased. Don’t think about WHERE you should stick your next ad or send your next newsletter. WHERE is about the communities that you spend your time in. Successful marketers today spent their time Read More …