Social media analytics for international market research offers insights for marketers to listen to their consumers in their common habitat. Through the use of modern tools their passions, preferences, and interests are compiled. These factors affect market attractiveness and allow estimation of market need for products or services. Social media analytics also allows for additional information and monitoring of the competition in these countries.
The session will end with live Q&A and runs for approximately 60-minutes in total. The webinar will be held on Friday, November 22nd at 10:00 AM EST (New York), 16:00 CEST (Paris).
1. Five Advantages to using social media analytics for international marketing
2. Social media – source for market research unexploited by companies
3. Learn to understand and track our markets and competitors in our target countries
4. Discover reliable tools adapted for small companies
Jared Stufft, Data Scientist: It’s true that social media data is messy. Its content is composed of not only text, but slang, jargon, acronyms, and abbreviations, as well as images, GIFs and video, and links to other content—all of which can be characterized as unstructured information, which is notoriously difficult to handle. Jared Stufft is our data scientist and expert in social media analytics. While not an easy task at Prime Target Jared works to make the content on social media insightful, useful and effective for business.
Tatiana Miron CEO and founder of Prime Target: Tatiana has over 15 years of experience in international trade and development and consulting for 300+ companies. She acts as a global strategy consultant and advisor on high-level decisions in an unbiased fashion, using deep industry knowledge to deliver the best results. Her role is to use rigorous fact-based, quantitative analysis to identify and prioritize strategic business issues for clients, and work both top-down and bottoms-up across key business units and geographic regions to chart the strategic direction of the global network and global businesses.
Prime Target: PrimeTarget.tech helps SMEs and startups accelerate growth and improve performance globally through the power of data and analytics. The management team is versatile and abreast of growth hacking for companies with global ambitions. Their purpose is to open access to small and medium enterprises to a fundamentally new approach in decision making with regards to global strategies, one designed to match today’s fast pace of change and new technologies. Powered by proprietary technology, it is called the Prime Target Approach (https://youtu.be/