Managing Customer Value
In a recent Business901 Podcast, Simplifying Lean and Six Sigma for Government and Healthcare, Jay Arthur author of many books on Lean And Six Sigma and most recently , Lean Six Sigma for Hospitals: Simple Steps to Fast, Affordable, and Flawless Healthcare discussed making these methodologies available to the masses. Jay has always been a Read More …
A short introduction by Maria Elena-Stopher, describes lean transformation at the Federal Department of Housing and Urban Development, and shares lessons learned in Lean applied to federal government processes. Full one-hour video is available for purchase through the Maryland World Class Consortia. Is this process doable on a national level, a lot of people think Read More …
James Franz was my guest on the Business901 podcast and this is a transcription of the podcast. If you have been spending your time improving your processes and wondering why you are not getting the expected returns, this is for you. Jim is the co-author with Jeffrey K. Liker on the latest of the Toyota Read More …
This is an excerpt from the book Best in Market authored by Dr. Eric Reidenbach. The book incorporates the overall essence of Six Sigma in marketing today. It takes the DMAIC structure and applies it in a simple easy to read structure that will be beneficial to a Black Belt that may not be all Read More …
Organizations need to change from a customer satisfaction focus to a customer value focus. The Five Cs of Driving Market Share serves as the template for this transaction. 5 Cs of Driving Market Share is not a project-by-project approach for reducing the costs of marketing activities, but rather an approach that seeks to enhance marketing’s Read More …
Value Stream Mapping Customer Value can be difficult to say the least. Even getting your organization to decide on what the Customer Value’s can be challenging. This PowerPoint/Video highlights the 5 Cs of Driving Market Share as the method of choice to determine your Customer’s Value Stream. It also introduces the term Voice of Market Read More …