Managing Customer Value
Identifying your customer segments is imperative in your future marketing efforts. If you have not identified those segments well, you will be discounting, providing unpaid services and minimizing profits to be competitive in the market place. Customer (Market) Identification is not easy. However, it may be the most important task that marketing has within your Read More …
Francois Gossieaux, co-author of The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media was stopped in the hallway for this quick interview and discussed customer service as being the only true differentiator left, unless your Apple! Francois happens to be an upcoming guest on the Business901 Podcast. The book is an enjoyable read and Read More …
This is a transcription of a podcast, Lessons from Escaping the Improvement Trap that I had with Michael Bremer co-author of Escape the Improvement Trap: Five Ingredients Missing in Most Improvement Recipes. Michael was responsible for creating a global based continuous improvement process for a conglomerate that owned more than 400 separate profit centers. This Read More …
Lean Marketing is the Future of Marketing Released as an ebook, Lean Marketing House is now available on the website. “When you first hear the terms Lean and Value Stream most of our minds think about manufacturing processes and waste. Putting the words marketing behind both of them is neither creative nor effective. But the Read More …
This is the audio section of the program I use to provide the basis for Customer Value in my Lean Marketing programs. The series serves as a template for organizations needing to change from a customer satisfaction focus to a customer value focus. It has been deployed in a number of Fortune 100 and Fortune Read More …
I am the guest today on Quality Conversations hosted by Steve Wilson where we will discuss Applying Lean or Six Sigma to Marketing. the call-in number is (646) 200-3898. Quality Conversations, serves as a platform for communicating the best and brightest strategies, methods and tools for all those interested in improving quality and business process Read More …