Market-Value Pricing Archives

Streamlining the Chaos: Using Specialized Project Management Tools

Posted onDecember 4, 2023December 4, 2023

Streamlining the Chaos: Why Specialized Project Management Tools are Essential for Marketing Campaigns Executing successful marketing campaigns requires efficient project management. With multiple stakeholders, tight deadlines, and many moving parts, it’s easy for marketing campaigns to become overwhelmed by chaos. That’s where specialized project management tools come in. By streamlining workflows, facilitating collaboration, and enhancing organization, Read More …

Embracing the Future: Three Exciting Scenarios for Industry

Posted onNovember 19, 2023November 19, 2023

Welcome to a glimpse of the future – Industry 10.0. With the rapid pace of technological advancements and digital transformation, industries worldwide are on the brink of a major revolution. This article explores three exciting scenarios illustrating how businesses can embrace emerging technologies and harness their transformative power. Industry 10.0 represents the next generation of manufacturing Read More …

Using A Fractional Marketing Officer in Manufacturing

Posted onNovember 14, 2023October 1, 2023

Manufacturing companies often focus on research and development, production, and distribution. While these are crucial aspects of the business, marketing is equally important in ensuring the success of a product. However, many manufacturing companies need more in-house marketing expertise to promote their products effectively. This is where a fractional marketing officer can step in. A Read More …

How to Conduct an ABM Relationship Mapping Exercise

Posted onNovember 9, 2023September 16, 2023

Account-based marketing (ABM) has emerged as a strategic approach companies use to direct their marketing resources towards specific accounts within a market. The ABM approach empowers organizations to align their marketing and sales teams to work in unison, focusing their collective abilities on high-value accounts. This, in turn, leads to more personalized and effective experiences Read More …

Rethinking The Value Of Optimization In Marketing

Posted onNovember 3, 2023October 19, 2023

As marketers, we often rely on optimization to improve our campaigns and drive better results. But what if we told you this approach may limit your growth potential? Should marketers rethink the value of optimization and embrace a more open and flexible approach to marketing? By doing so, will we unlock new growth opportunities? Read More …

How Fractional Marketing Officer Can Support Product Managers

Posted onOctober 24, 2023October 19, 2023

Product managers face the constant challenge of driving growth and staying ahead of the curve. A crucial aspect of achieving success lies in effective marketing strategies. However, only some manufacturing companies have the resources or expertise to maintain a dedicated marketing team. This is where a fractional marketing officer (FMO) can be a game-changer. A Read More …