Managing Customer Value
For any successful go-to-market launch, finding the right product-market fit is key. This means understanding the needs of your market and delivering a product or service to meet those needs. If you don’t establish a product-market fit, all your growth strategies may be for nothing.Your go-to-market strategy should always reflect the success of the product. Read More …
Often, startups think Product/Market fit is found by obtaining their first customers. They try to validate their product and customer base by building this Harry-Potter sales funnel thinking they can create a customer. The only measure part of the equation is the sales activity they generate within the funnel. I am not saying it doesn’t Read More …
We have all heard sayings like this before, “Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.” —Edward de Bono. Problem identification is the first and most important part of solving a problem. In research, before starting a project, it is important to do much of the same thing. Read More …