Managing Customer Value
Introducing Lean A3 Thinking to Sales and Marketing. It is aimed at mature companies, and even more focused on companies practicing Lean in operations. YouTube: https://youtu.be/wiLgT5ZORdc Don’t forget to join the Lean Marketing Lab to receive the Marketing with A3 eBook.
This is the third video of three introducing Lean to Sales and Marketing. It is aimed at mature companies, and even more focused on companies practicing Lean in operations. Business901 iTunes Store Mobile Version New Accessibility for the Business901 Podcast [arve url=”https://business901.podbean.com/mf/web/ey4hvt/Lean_Marketging_3_of_3_-_Kata.mp4″/]
Bill Costantino’s classic explanation of the Improvement Kata, originally posted as a SlideCast on November 25, 2011. Awesome! This video can be used to provide some Improvement Kata / Coaching Kata background content for ‘pre-review’ online, prior to classroom or practice activities. From the YouTube description: This video can be used to provide some Improvement Kata Read More …
Beth Carrington explains the Improvement Kata in less than a minute. Serves as a nice introduction, especially for sales and marketing folks. But, on Friday we will introduce a 10-minute session, stay tuned! YouTube: https://www.youtube.com/embed/rGGid_WvLnk/
The power of Kata differs than most Lean thinking. Most efforts with Lean in Sales and Marketing focuses on the use of the “Why” question; solving problems and offering solutions. Kata focuses on the “What” creating situational awareness. At the basic level (Why) and what I might call the commodity trap, we still need to solve Read More …
The Improvement Kata + Coaching Kata (IK/CK) are about deliberate practice to develop scientific-thinking skill and mindset. That means IK/CK works well in combination with your existing Lean efforts. Based on the book: Toyota Kata: Managing People for Improvement, Adaptiveness and Superior Results by Mike Rother. The Five-Question card is available at http://www-personal.umich.edu/~mrother/KATA_Files/KC2_Opening.pptx There is a related Read More …