Managing Customer Value
Community building has evolved in today’s digital era, and Discord stands at the forefront. It’s a powerful platform beyond gaming; it’s a hub for connecting individuals with common interests, creating a sense of belonging and an engaged community. As an online destination where conversations happen in real-time, Discord offers a goldmine of opportunities for those Read More …
Web 3.0 represents the evolution of the internet, offering a more personalized and interactive user experience. No longer limited to simply consuming content, users now play an active role in shaping the online landscape. Tapping into this phenomenon can propel your brand to new heights as a business. Creating a thriving customer community can foster Read More …
Loyalty marketing is a growing part of modern business. Increasing customer expectations have made customers more discerning than ever, resulting in loyalty being at an all-time high. To stay competitive, you need to leverage new technologies in your loyalty marketing. Web 3.0 is the third generation of the internet, full of potential in loyalty marketing. Read More …
As the Metaverse increasingly becomes a reality, marketing research methods must change to keep up. The Metaverse is a virtual world that allows users to interact with each other and with digital content realistically. This new environment will provide brands with new opportunities to collect data and connect with consumers. In the past, marketing research Read More …
Are you ready? Most services being delivered over the internet. A public ledger of all transactions in chronological order. The ability of computers to process information and make decisions based on programmed rules. Ability to immerse yourself in a computer-generated artificial world. The blending of artificial computer images with real life. Robots perform various tasks. Read More …
Some manufacturers are looking to the Blockchain to help solve vexing problems such as counterfeiting and product recalls. The Blockchain can provide a tamper-proof record of a product’s history, from when it is manufactured to when it is sold. What is a blockchain, you may ask? It is best explained as a digital ledger of Read More …