Managing Customer Value
I am a big fan of Laurence Gonzales book Everyday Survival: Why Smart People Do Stupid Things, who was introduced to me by Bill Dettmer of Theory of Constraints fame and past podcast participant, Systematizing your approach to management, Podcast with Bill Dettmer. I have also created several blog post from Laurence’s book, If Nothing Read More …
Created a short e-book on Mistake Proofing your Marketing by using the Lean tool of Poka-Yoke. The e-book is not meant to be a complete diagram of Poka-Yoke but an alternative approach to help facilitate and create some additional ideas on how to improve your marketing. The download is no longer available. Related Posts: Agile, Read More …
If you are a successful company, why would you need marketing? What makes you a complete success in your customer’s eyes? If you did all this, would you need marketing? Some examples: Sales Price = Always sell at a price customers are willing to pay. Diversity = Make only what customers need. Quality = Make Read More …