Managing Customer Value
Web 3.0 represents the evolution of the internet, offering a more personalized and interactive user experience. No longer limited to simply consuming content, users now play an active role in shaping the online landscape. Tapping into this phenomenon can propel your brand to new heights as a business. Creating a thriving customer community can foster Read More …
Loyalty marketing is a growing part of modern business. Increasing customer expectations have made customers more discerning than ever, resulting in loyalty being at an all-time high. To stay competitive, you need to leverage new technologies in your loyalty marketing. Web 3.0 is the third generation of the internet, full of potential in loyalty marketing. Read More …
As the Metaverse increasingly becomes a reality, marketing research methods must change to keep up. The Metaverse is a virtual world that allows users to interact with each other and with digital content realistically. This new environment will provide brands with new opportunities to collect data and connect with consumers. In the past, marketing research Read More …
Are you ready? Most services being delivered over the internet. A public ledger of all transactions in chronological order. The ability of computers to process information and make decisions based on programmed rules. Ability to immerse yourself in a computer-generated artificial world. The blending of artificial computer images with real life. Robots perform various tasks. Read More …
Six Ways NFTs are used in Industry 1. Using NFTs in the Supply Chain NFT use cases provide supply chain operators with a unique and traceable way to demonstrate provenance and prevent counterfeit products from entering the market. By assigning a unique digital identifier to each item in the supply chain, the item can be tracked Read More …
Video games are the bridge to massive new audiences, which will help adoption once people are more familiar with the concepts of digital ownership. Demonstrating how video games utilize the following three areas, Virtual Reality, Augmented Reality, and NFTs, can enlighten us on the many uses possible once people have a better understanding of these Read More …