Managing Customer Value
The Interaction Field: The Revolutionary New Way to Create Shared Value for Businesses, Customers, and Society, Public Affairs (September 15, 2020) by Erich Joachimsthaler was a book I read several years ago and just recently opened back up for review. Instead of re-reading the material, I took a stab at writing an outlined based on Read More …
When we think about things like loyalty, brand awareness, and creating happy customers, it makes sense why capturing customer value may seem more challenging than it should be. It is difficult to capture customer value, and it is important to understand that it is not static. It takes another level of business expertise, which is Read More …
1) Define what the customer values in their own words. The customer’s values are what they hold important in their life. This can be different for everyone, but understanding their value will help you better understand the customer and what they are looking for. Take the time to ask them about their values and what Read More …
This system style diagram is primarily derived from Outcome Mapping (OM) with a little Theory of Change (TOC) thinking. OM differs from TOC in that it focuses on Boundary Partners, an area that we can influence, evaluate, and adapt to the changes that incur. As we move to the right side of the diagram, we Read More …
[arve url=”https://youtu.be/wCnbtp2eoss” /] This short video is one of an eleven-part series on Lean Marketing. You can watch the entire series in its entirety on YouTube at https://youtu.be/WLzCUThAQ18 or in short, approximately five-minute sections. The videos serve as an introduction in creating a Lean Marketing system. You can’t write and teach Lean Sales and Marketing. Read More …
[arve url=”https://youtu.be/YjVAbOUqHuE” /] This short video is one of an eleven-part series on Lean Marketing. You can watch the entire series in its entirety on YouTube at https://youtu.be/WLzCUThAQ18 or in short, approximately five-minute sections. The videos serve as an introduction in creating a Lean Marketing system. You can’t write and teach Lean Sales and Marketing. Read More …