Managing Customer Value
In today’s competitive world, understanding how to effectively influence a situation’s outcome is essential for success. But what levers have the most direct impact on influencing the outcome? In this blog post, we will explore the various components that can directly and effectively influence any situation’s outcome. We’ll discuss the importance of setting goals, leveraging Read More …
Marketing campaigns are crucial for businesses to promote their products and services and reach their target audience. However, a campaign’s success depends on the plan’s quality and the team’s ability to adjust to unforeseen circumstances. This is where the adaptive marketing approach comes in. This article will explore the advantages of adaptive marketing, the Read More …
Sales in the past were about relationships and being there when the opportunity presented itself. We would join committees, network with peers, and make sales calls on prospects. We used the web to facilitate discussions, share information, and even a shopping cart for defined products. We often delivered programs in person, and those services and Read More …
Sales have changed dramatically in recent years, and salespeople must learn to adapt to the emerging landscape to unlock success. From technology to customer expectations, salespeople must have the skills and mindset necessary to navigate change and provide effective support. The modern sales environment is filled with challenges that salespeople must navigate to succeed. Businesses increasingly Read More …
The effective management of leads is one of the most important aspects of any sales process. A strong lead management system will streamline your sales process, increase conversion rates, and reduce the number of prospects who are either ignored or passed over completely. Leads can be defined as customers who express interest in your sales Read More …
A Quick Overview of What They Are and If They Have a Place in B2B Customer Research What is a Socratic Circle? If you’re looking for a way to get more out of your business research or sales meetings, you may consider using Socratic Circles. But what are they? And how can you use them Read More …