Use the tools of Political Campaign Marketing to turn your Social Media into a Handshake!

Campaign Marketing was discussed in the Business901 podcasts, What Political Campaigns can teach business, part 1 of 2  and part 2 of 2. Part one was more of a strategic view and part 2 more tactical. This is a transcription of both of the the podcasts. I find political campaign marketing very relevant to typical Read More …

Political Campaigns Teach Business (#2)

In the Business901 podcast, What Political Campaigns can teach business, part 1 of 2 we looked at a more strategic view. In today’s podcast, we looked at the tactical practices and how they related not only to a political campaign but to a typical business marketing campaign. Derek A. Pillie has served public and political Read More …

Political Campaigns Teach Business (1 of 2)

Looking for immediate business? Is it taking too long to build a brand? Many of us look toward marketing to be our silver bullet, but seldom is it. We sometimes tire waiting for that marketing message to take hold and search for the latest and coolest gimmick to grab our prospects attention. Though I consider Read More …

Political Campaigns Can Teach Business

According to social media analyst Charlene Li, selling a product is much like selling a candidate. The best approach is tap into your core group of supporters, empower them to evangelize on your behalf and then let go! Li says that the rise of social networks has impacted the way politicians communicate with their base Read More …