Managing Customer Value
Rob Doctors was interviewed in the Business901 podcast, The Irrelevancy of List Price. this is a transcription of the podcast. Rob is a co-author of Contextual Pricing: The Death of List Price and the New Market Reality. Rob believes that pricing decisions need to be driven by customer context rather than simple list prices. Pricing Read More …
Rob Doctors, lead author of the book, Contextual Pricing: The Death of List Price and the New Market Reality was my guest on the Business901 Podcast. Rob believes that pricing decisions need to be driven by customer context rather than simple list prices. Pricing is more than just an issue of margin and production costs, Read More …
How many times have you been approached to match a price after working diligently to provide a solution? You may have incurred design, engineering, sourcing and/or many other soft assets in the engagement that are typically built into the price of the product. You lose this job many times because a competitor has swooped in Read More …
Two Great Software Titles, One Great Price As you may know I have partnered with Palo Alto Software to produce a marketing planning software based on my Duct Tape Marketing System and book. The software is very practical and functions more like an action planning tool than a document creation tool. It is called Marketing Read More …