Managing Customer Value
Every business wants to ensure success, and one of the key areas to focus on is crafting an effective distribution channel plan for your marketing framework. When planning your distribution channels, you need to be sure that it fits in with the unique value proposition of your business and allows you to reach your target Read More …
Identifying and selecting the right channels that best suit your business operations is key when crafting an effective distribution channels plan for your marketing framework. Distribution channels are the different paths to deliver a product or service to its intended customer. These channels enable companies to increase their reach and expand their customer base in Read More …
The success of your products relies heavily on your distribution channels. Your pricing strategy determines how well your products sell from wholesalers to retailers. However, setting fair product prices across different channels can be tricky and complicated. It requires a balance between maximizing profits and staying competitive. Therefore, having pricing guidelines for your distribution channels Read More …