productivity Archives

Lean Sales and Marketing Productivity

Posted onNovember 15, 2012November 12, 20172 Comments

Yesterday, I discussed why we must concentrate on the quality of the leads versus automation and increasing input (Lean Sales and Marketing approach to Productivity). Many organizations choose to spend most of their time and dollars on increasing the input, creating more opportunities more fresh bodies, instead of looking at their work in process. I Read More …

Lean Marketing approach to Productivity

Posted onNovember 14, 2012November 12, 20172 Comments

Deming always instructed us that if we improved quality, productivity increased. The economist’s definition of productivity is Productivity = Output / Input If quality is poor, then the output will be less to the extent that bad-quality items exist. The bad-quality items are still around and must be scrapped or reworked. The cost of this Read More …