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  • Customer Value
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    • Step 1: Identify Target, Key Customers
    • Step 2: Customer Outcomes (JTBD)
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    • Step 4: Value Proposition
    • Step 5: Sales/Marketing Activities – 3 E’s
    • Step 6: Marketing Channels
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    • Step 8: Clustering Customers for Opportunity
    • Step 9: Identify Adjacencies
    • Step 10: Co-create Vision
    • Step 11: Listening & Learning
    • Step 12: Sustain & Grow
  • Outcome Based Thinking
  • Appreciative Inquiry
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Tag: Quantitative Research

Marketing Communications

Strategies for Harnessing the Power of Short and Long Term Marketing – Part 2

Posted onMay 1, 2023March 24, 2023

Utilizing evidence-based strategies for harnessing the power of short-term and long-term marketing is essential for any business looking to increase its reach and visibility. Short-term strategies such as content marketing, social media, email campaigns, and pay-per-click advertising can help you reach new customers, engage with current customers, and promote your brand. Long-term strategies like public Read More …

CategoriesMarketing CampaignsTagsCustomer Account Management, Customer Interviews, Lead Acquisition, Lean Marketing, Lean Sales and Marketing, Market Trends, Marketing Funnel, Platform Revolution, Platform Scale, Platforms, Qualitative Research, Quantitative Research, Sales and Marketing forecasting, Sales Funnel, Sales Pipeline, Your Story, Your Strategy

Marketing Communications

Strategies for Harnessing the Power of Short and Long Term Marketing – Part 1

Posted onApril 30, 2023March 24, 2023

In this ever-evolving marketing landscape, it is essential to understand the impact of short- and long-term marketing strategies to stay competitive. This article will explore the tension between short- and long-term strategies and provide evidence-based recommendations on how brands and businesses can best approach their marketing investments. We will also examine the different types of Read More …

CategoriesMarketing CampaignsTagsCustomer Account Management, Customer Interviews, Lead Acquisition, Lean Marketing, Lean Sales and Marketing, Market Trends, Marketing Funnel, Platform Revolution, Platform Scale, Platforms, Qualitative Research, Quantitative Research, Sales and Marketing forecasting, Sales Funnel, Sales Pipeline, Your Story, Your Strategy

Marketing Platforms

Platforms are Reshaping Marketing Management

Posted onJanuary 6, 2023November 28, 2022

In today’s business landscape, platforms are increasingly playing a pivotal role in marketing management. A platform is a digital ecosystem connecting various stakeholders to enable them to interact and transact. Platforms can connect brands and consumers and facilitate data-driven marketing processes. As we move into the era of the Fourth Industrial Revolution, it is becoming Read More …

CategoriesConcept Based Marketing, Marketing CampaignsTagsCustomer Account Management, Customer Interviews, Lead Acquisition, Lean Marketing, Lean Sales and Marketing, Market Trends, Marketing Funnel, Platform Revolution, Platform Scale, Platforms, Qualitative Research, Quantitative Research, Sales and Marketing forecasting, Sales Funnel, Sales Pipeline, Your Story, Your Strategy

Customer Onboarding

The 7 E’s of Customer Onboarding Success

Posted onDecember 12, 2022November 12, 2022

An important part of customer success is enabling customers to achieve their desired outcomes. This involves providing them with the resources they need to be successful, such as training, documentation, and Support. Additionally, it is important to give customers the autonomy to make decisions and take action without going through a lengthy approval process. Ultimately, Read More …

CategoriesCustomer Value, Onboarding FreelancersTagsAgile Marketing, Customer Account Management, Customer Interviews, Customer Onboarding, Customer Success, Freelancer Onboarding, Lead Acquisition, Market Trends, Provocative Propositions, Qualitative Research, Quantitative Research, Sales and Marketing forecasting

Marketing Reach

How To Achieve More Reach in Your Marketing Efforts

Posted onNovember 1, 2022October 29, 2022

If you’re a marketer, you know how important it is to have a wide reach. The more people you can reach with your marketing campaigns, the better your chances of achieving your desired results. But what exactly is reach, and how can you ensure you reach as many people as possible? The Importance of Reach: Read More …

CategoriesDigital MarketingTagsAgile Marketing, Appreciative Inquiry, BRANOPS, Customer Account Management, Customer Interviews, Freelancer Onboarding, Lead Acquisition, Lean Marketing, Lean Sales and Marketing, Market Trends, Marketing for Freelancers, Marketing Funnel, Provocative Propositions, Qualitative Research, Quantitative Research, Sales and Marketing forecasting, Sales Funnel, Sales Pipeline, Your Story, Your Strategy

Super Users

Identify Your Super Users

Posted onSeptember 25, 2022

Your super users are the people who have a unique and significant place in your customer journeys. Super Users are the people who are using your brand consistently. They spend a certain amount of time with you each month, and they keep coming back, again and again, to purchase more products from you. This means Read More …

CategoriesCustomer ValueTagsAction Learning, Action Research, Agile Marketing, Appreciative Inquiry, BRANOPS, Business Development, Customer Account Management, Customer Interviews, Freelancer Onboarding, Funnel of Opportunity, Influencer Marketing, Lead Acquisition, Lead Generation, Lean Marketing, Lean Sales and Marketing, Market Trends, marketing action research, Qualitative Research, Quantitative Research, Sales and Marketing forecasting, SOAR, Super Users

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  • Business901
  • About
    • Joe Dager CV
    • Policies
  • Funnel of Opportunity
    • Funnel of Opportunity Steps
  • Marketing Experiments
    • BRANOPS: Making Your Story Your Strategy
    • Strength Based Sales and Marketing
      • Appreciative Inquiry Category
    • Expanding The Use of Freelancers As Part Of Your Strategy
    • Lean Marketing Lab
      • Marketing Kata
      • Marketing Your Value Stream
      • The Simplicity of Lean
      • Lean Service Design
  • What Orgs Hire Us To Do
    • Key Outcomes of A Customer Value Program
  • Action Learning
  • Customer Value
  • eBooks
  • Funnel of Opportunity
    • Step 1: Identify Target, Key Customers
    • Step 2: Customer Outcomes (JTBD)
    • Step 3: Product/Service Offerings
    • Step 4: Value Proposition
    • Step 5: Sales/Marketing Activities – 3 E’s
    • Step 6: Marketing Channels
    • Step 7: Resources/Investments
    • Step 8: Clustering Customers for Opportunity
    • Step 9: Identify Adjacencies
    • Step 10: Co-create Vision
    • Step 11: Listening & Learning
    • Step 12: Sustain & Grow
  • Outcome Based Thinking
  • Appreciative Inquiry
  • Metaverse
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