Managing Customer Value
I have talked for many years that your marketing process should follow the decision process of your customer. Even to the extent that I would create a map to follow that path. In the old days, we called it a marketing funnel and that has evolved to the customer journey. I would then attempt to Read More …
Are you the creative type?
Customer Value is the ultimate metric for your business to track and is the best leading indicator for future market share. Defining value can be difficult but a straightforward definition and the one I like to use is simply what is your product or service worth. Value is what wins in the marketplace and is Read More …
Working with a couple of start-ups lately has rejuvenated my “Raising Capital” thoughts. Of course, if you do not know your ideal target is probably your mother-in-law. But back to the subject, Ben Yoskivitz wrote this piece and has some sound advice. But I also encourage you that you make sure that you have your Read More …