Reason on Service Design, 2 of 2

Ben Reason leads the London studio, Livework, on service design and innovation projects for both UK and international clients. In his time at Livework, he has worked with multinational companies and start-ups with a focus on service thinking and developing their service design methods and approach. Ben is the co-author of Service Design: From Insight to Implementation and Service Read More …

Reason on Service Design, 1 of 2

A founding partner of Livework,  Ben Reason now leads the London studio on service design and innovation projects for both UK and international clients. In his time at Livework, he has worked with multinational companies and start-ups with a focus on service thinking and developing their service design methods and approach. Ben is the co-author of Read More …

A Reason For Extending Your Sales Cycles

One of the common message these days about sales cycles is that you are not invited to the table till 60%of the sales cycles is over. Of course, ideally we would want to be in earlier in the cycle and be part of finding the solution with the customer. All that co-creation, collaboration and trust-based Read More …