Managing Customer Value
I recently did a blog post, Turning your Marketing Cycle into a Kanban that created a basic Value Stream Map in a beginning Marketing Kanban discussion. I defined the Exit point of the Kanban as the purchase of the service or product. I purposely left out the Repeat and Referral Customers to simplify the explanation. Read More …
I build employee, volunteer and sales referral programs for companies using the Duct Tape Marketing Referral Flood program . But, what I really want to talk to you about is how you can use that same message in reverse. If you are looking for a job, take the time to review some referral programs and Read More …
I have made just about every mistake possible in e-mail marketing and I am still learning. I have a list of 2500 but only get open rates of 20%. But I also have a client that gets open rates of over 50%. That list is only 600. Who has the better list? Without a doubt Read More …
Step 7 – Referral Follow-up Service, Product, Retail, Construction, Professional services, Employee, and Volunteer … it doesn’t matter. A referral system should include 7 basic steps that helps you identify and succeed in ways you never imagined. It is the basic understanding on how to apply the Referral Flood program to Your Business or Organization Read More …
Leave it to John Jantsch of Duct Tape Marketing to make a Referral Week 2009 is March 9-13. This is one tiny effort to make a dent in this recession and shine a light on the efforts and impact of one small business helping another. A great list of sponsors to include the Duct Tape Read More …
Step 6 – Referral Conversion System Service, Product, Retail, Construction, Professional services, Employee, and Volunteer … it doesn’t matter. A referral system should include 7 basic steps that helps you identify and succeed in ways you never imagined. It is the basic understanding on how to apply the Referral Flood program to Your Business or Read More …