Step 7 – Referral Follow-up
Service, Product, Retail, Construction, Professional services, Employee, and Volunteer … it doesn’t matter. A referral system should include 7 basic steps that helps you identify and succeed in ways you never imagined. It is the basic understanding on how to apply the Referral Flood program to Your Business or Organization .
Step #7 – To bring your referral system full circle you need to devise two follow-up steps:
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Continue to market to your referral leads that don’t immediately turn into clients.
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Systematically communicate the progress of a referral back to your referral sources to keep them motivated.
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Since you inspect a shorter sales cycle you sometimes will give up on a referral more quickly. Well, you may find out since they entered the Hour Glass or Marketing Funnel at a different stage that maybe for this particular client you missed a step. Or, they may not have been that good of a referral and need to be educated more about your product. You should develop a system to re-qualify these people and send them back through your funnel. they may not have been viable candidates at all . However, by re-qualifying them you will have to make a decision of how to continue with them. Re-purpose some of the material in the top of the funnel and feed it back through to them. Keep the material fresh and try to automate this process as much as possible.