Mapping Scenarios for Service Training
Part of The Lean Minute Collection on YouTube A short out-take on how to start thinking in scenarios for training front line service, support people. Lean Sales and Marketing: Learn about using CAP-Do
Managing Customer Value
Part of The Lean Minute Collection on YouTube A short out-take on how to start thinking in scenarios for training front line service, support people. Lean Sales and Marketing: Learn about using CAP-Do
I prefer using scenario type thinking in my work versus plotting these maps. I think creating a scenario; a story is much more useful and memorable to all concerned parties. I have always believed in the power of three. A few of these outlines are below: Pre-Purchase Purchase After Purchase Expect to See Like to Read More …
I have moved away from the typical Customer Journey and Service Maps so popular in most Service Design and Design Thinking circles. I think in presentations a linear flow is much easy to understand and draw out in a workshop. It is pretty cool to create this Buyer Persona and then walk that Persona through Read More …
This video does an excellent job of explaining Scenario Planning. The most common application of is for futuristic thinking and considering the different scenarios that may play out. In the video, it will comment on how this method is used in lieu of forecasting or maybe even when Predictive analytics, no longer work (Podcast, The Read More …
This is a transcription of a Business901 blog post, Scenario Thinking the Next Big Thing. My guest on the podcast was George Wright, co-author of Scenario Thinking: Practical Approaches to the Future. The book is an innovative guide to new methods in scenario thinking. The book focuses on the demonstration and illustration of practical steps Read More …