Managing Customer Value
Are you looking at variation the wrong way? In the Lean and Six Sigma world, we look at variation as something bad, something we need to rid ourselves of. That is the typical promise most process methodologies make to the sales and marketing people. We are going to streamline your sales/marketing funnels and make your Read More …
There are several purposes to the Balance Scorecard. One of the most important is to create measures that are forward looking and proactive. This way the Balanced Scorecard can be an effective agent of organizational change. However, we can never start any forward thinking without a vision. I use to think that Vision and Mission Read More …
How is your marketing doing in 2009? Have you increased it? We have just about completed the first 30 days and are you cutting back or moving forward? I am still talking to perspective clients that seem to lack direction. How can you not be focused by now? Case in point, Dorothy from the Wizard Read More …