thru Adaptive Marketing Practices
In my previous post on Lean Six Sigma marketing , I had stated that defining the problem or requirements, was the firs t step in building a Lean Six Sigma marketing process. I also stated that in the Duct Tape Marketing planning system that the Marketing Vision and Ideal Customer coincided with the definition. I Read More …
Laying the ground rules for my upcoming posts, I will use the what I believe is the traditional approach to Lean Six Sigma, the DMEDI process. Skipping over DMAIC and DMADV and I am sure other initials are out there that may be applicable but I like the DMEDI. So what is it: Define the Read More …
Six themes of Six Sigma: Focus on the Customer: Simply understanding your customer can lead to monumental improvements. Six Sigma improvements are measured by customer satisfaction and value. Fact-Driven Management, not estimating Six Sigma clarifies key metrics that gauge business performance success. Then problems can be effectively defined, analyzed and resolved, permanently. Focus on Process. Read More …
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