Managing Customer Value
My podcast with Dr. Reidenbach was about achieving Best in Market Status. He has outlined this strategy in the book Best in Market where he details a process for assessing how organizations targeted product/markets define value and how this information can be delivered to key operational and strategic areas of their business. The Best in Read More …
I am intrigued by simplicity. How do you create your presentations? Or maybe if you are a Six Sigma Black Belt, your storyboard? Do you lay all your analysis, maps and charts and then create your slides? Good video describing a very similar process that I use in creating a presentation. Ben and Paul demonstrate Read More …
If your organization has created a Six Sigma Storyboard and you would like to share your project success with others, I would enjoy promoting it free of charge. You would be interviewed about the project and storyboard. A podcast or even a Video podcast will be created which will post to my Pod-site, Blog and Read More …
I have been promoting Lean Marketing and Six Sigma Marketing for quite a while and have typically been met with steadfast resistance. However, I am seeing more and more mentions of this and it is not coming from the Six Sigma Black Belts. It is being driven by Marketers and Accountants. Listen to one marketer’s Read More …
Received an excellent response on my post yesterday (Measuring The Customer Experience) on Twitter from a @pricingright that said; “With all due respect, it is far too simplistic to use customer advocacy as a measure of customer experience & it is wrong to draw causations. Correlations they speak about are from cross-sectional studies. Interesting but Read More …
Customer Identification Program has been released by Six Sigma Marketing Institute and can be found at http://DrivingMarketShare.com. Customer Identification is the first step in the 5 Cs of Driving Market Share and identifies specific product/markets that offer an organization its best options for growth. The program enables an organization to evaluate product/markets using metrics such Read More …