Managing Customer Value
This is a Guest blog Post by Dr. Eric Reidenbach, the Director of the Six Sigma Marketing Institute. I think Dr. Reidenbach’s thoughts are right on target. We keep basing Continuous Improvement efforts in areas that are making little difference to the bottom line. Most manufacturers constraints are in the marketplace and till we address Read More …
How do you identify your prospects? Many organization have a tendency to provide the solution without really spending time identifying the specific market that their solution fits. That is one of the ideas that have made Eric Reis’s Lean Startup movement so strong. He calls it the Pivot. Which in very basic terms: Creating a Read More …
I have been discussing Six Sigma Marketing with Eric Reidenbach of the Six Sigma Marketing Institute and find his approach to the combination of Six Sigma and Marketing quite impressive. He differs from the traditional approach of most organizations when applying Six Sigma to Marketing activities. That approach typically deals with highly structured people and Read More …
Robert Martichenko, co-author of Building a Lean Fulfillment Stream was the guest on the Business901 Podcast. Robert is CEO and Founder of LeanCor, the only Third Party Logistics provider (3PL) wholly dedicated to the application of lean principles throughout the supply chain’s functions. Building on 15+ years of experience, Robert Martichenko created LeanCor to drive Read More …
Jim Benson of Personal Kanban fame tweeted (Jim is @ourfounder on Twitter): All Kanban practitioners should really learn the true meaning of flow. awesome video! When I reviewed the video I kept coming back to Kanban by David Anderson and his definition of Bootstrapping a Kanban. David discusses that every Kanban needs a beginning and Read More …
Dr. Kai Yang was the guest on the Business901 Podcast and this is a transcription of the podcast. Our conversation addressed the message of his latest book, Voice of the Customer: Capture and Analysis (Six Sigma Operational Methods). Voice of Customer in Design for Six Sigma Dr. Yang is a Professor in the department Read More …