Managing Customer Value
B2B marketing has increasingly relied on social media platforms to create and build customer relationships in today’s digital world. Social media, when leveraged correctly, can be a powerful tool for B2B marketers to increase engagement, build relationships, and drive leads. With the right social framework in place, B2B marketers can create an effective and engaging Read More …
A Quick Overview of What They Are and If They Have a Place in B2B Customer Research What is a Socratic Circle? If you’re looking for a way to get more out of your business research or sales meetings, you may consider using Socratic Circles. But what are they? And how can you use them Read More …
Rob Cross is the Edward A. Madden Professor of Global Business at Babson College. For almost twenty years, his research, teaching and consulting have focused on applying social network analysis ideas to critical business issues for actionable insights and bottom-line results. He has worked with over 300 leading organizations (companies, government agencies, and non-profit organizations) across industries on a variety Read More …