Managing Customer Value
There have been countless books written on the power of storytelling and why that is needed. We have learned that From the beginning of time that this was how we transferred information and wisdom Stories help us capture and remember concepts. All humans are wired to communicate best through stories However, does any organization practice storytelling. Read More …
Drawing on her experiences with Fortune 500 companies, public radio, filmmaking, and more, Donna Lichaw helps you navigate the oft-treacherous waters of product development. Donna helps you not just to tell stories or use stories to promote your product, but to build your products as if they were stories themselves. Her book, The User’s Journey: Storymapping Products That People Love shows Read More …