Managing Customer Value
Narrative marketing is a powerful tool that can be used to capture and share customer experiences while also leveraging them to increase customer engagement and drive sales. It is an approach to marketing that centers around storytelling and the idea of capitalizing on customers’ experiences to draw people into your brand. Narrative marketing is not Read More …
Marketing teams can use artificial intelligence (AI) tools to target and personalize campaigns more effectively, resulting in increased conversions and sales. Several AI-powered marketing platforms can help you better understand your customer base and target them with more relevant content. AI tools can also help you create more personalized content and ad campaigns and automate Read More …
In market research, you’re tasked with uncovering the motivations of consumers to develop a product that meets their needs. Of course, you can always rely on common sense to determine what people think. However, that’s not going to cut it when thousands of individuals answer questions about their likes and dislikes, what they plan to Read More …
In business, storytelling is not a luxury; it’s a necessity. The most successful companies are the ones that have mastered the art of telling their story in a way that is compelling, interesting, and relevant. There are three imperatives that all good business storytelling must adhere to The Research Imperative, The Pragmatic Imperative, and The Read More …
A diagram-based method for evaluating, designing, and organizing marketing assets. Marketing asset mapping evaluates, designs, and organizes an organization’s marketing assets. It entails mapping out the organization’s marketing assets and resources to create a more organized system that makes accessing relevant data and executing marketing activities easier. The first step in creating an organized digital Read More …
Organizations today face an ever-changing landscape and must continuously adapt their strategies to survive and thrive. While many companies have a clear vision and strategy, they often fail to activate or implement these strategies effectively. As a result, these companies miss out on opportunities for growth and fall behind their competitors. To avoid these pitfalls, Read More …