Managing Customer Value
The membership economy is over and above just a transactional action. The transaction should be just part of the whole membership thing. Membership shouldn’t be — let’s say after the transaction. -jd Robbie Baxter: Right, exactly. This brings us into the whole idea of a Freemium Model, which is the idea that you can have Read More …
If you can’t synthesize it, if you can’t put it down on paper, it’s really difficult to go forward. You save yourself a lot of money by the struggle of putting it down on paper.-jd Carolina: Absolutely. They say that strategy is sacrificed, and you will be surprised when I do this work with entrepreneurs, Read More …
You just don’t give this to the VP over here that’s been 20 years. How do I create this within my organization? I know there’s going to be a cultural shift, but how do you start? -jd Excerpt from next week’s Business901 Podcast: Robbie Baxter: I think you’re right. You don’t just give it to Read More …
In next weeks Business901 podcast, I asked Carolina Rogoll, who has been building some of the world’s most beloved brands for over ten years, about how often you should evaluate your brand image. Employed at Procter & Gamble, the world’s largest consumer packaged goods company, she has worked across different product categories in global markets Read More …
I wrote this several years ago and ran across it last night. It was a request from someone that wanted me to create a marketing plan for them. My response is below. I did attach a PDF of the Business Model Canvas with it. Dear Entrepreneur, Thank you for the interest. You have a fantastic Read More …
Related Podcast and Transcription: Applying Lean to UX Joe: You talk about Design Thinking as complimenting Lean UX? Can you expand on that? Jeff: I think there’s a misunderstanding of Design Thinking than perhaps — but Design Thinking, it’s not a methodology for making things pretty. In fact, what it is is a way to Read More …