Managing Customer Value
What I like about the Outcome-Based planning approach is the emphasis it puts on evaluation and monitoring. I like to think of it as the area that makes you smart. Organizations are always trying to create a future state, a place they want to be. This is often done in isolation away from customers or Read More …
When we start thinking of value in the Service Dominant Logic (SD-Logic) mindset, it is much easier to understand how successful products and services are now being developed. They are developed in a mindset of an ecosystem. Apple’s demand has not increased because of more features and benefits. It has increased because of more ways Read More …
A correct answer kills the creativity. See what happens when third grade students think there is a correct answer. From Elad Segev: I would be thankful if other teachers from other Countries will repeat this exercise and send me the results, I will publish these results in YouTube Elad1segev@gmail.com I found this video via tweet Read More …
Chris Downey says, I’ve heard it said in the disability community that there are really only two types of people: There are those with disabilities, and there are those that haven’t quite found theirs yet. It’s a different way of thinking about it, but I think it’s kind of beautiful, because it is certainly far Read More …
Inspired by a family lineage of inventors dating back five generations, Sarah Miller Caldicott, a descendant of Thomas Edison, innovation author and CEO of Power Patterns has been engaged in creativity and innovation throughout her life. Sarah spent the first 15 years of her 25-year career as a Marketing executive with Global 500 firms including Read More …
Barry A. Berkus, A.I.A., UCSB and USC alumnus, is the founder and President of B3 Architects and Berkus Design Studio. He has remained on the forefront of design in the US and abroad for over forty-five years. His offices have spanned across the globe, in locations such as Malaysia, Japan and Australia, and have received Read More …