thru Adaptive Marketing Practices
My podcast guest was Arne van Oosterom, Partner at DesignThinkers in Amsterdam. DesignThinkers is a Strategic Design agency that specializes in social innovations, service innovations, customer centered design, marketing 2.0 and branding. They provide a bridge between business opportunities and creative solutions. The podcast typifies what I enjoy about Service Design and the people surrounding Read More …
My podcast guest next week is Arne van Oosterom, Partner at DesignThinkers in Amsterdam. He is a Designer in Residence at the Oslo School for Architecture and Design & Norwegian Center for Service Innovation, Founder of the Design Thinkers Network, Co-Founder of the Service Design Network Netherlands, Catalyst at WENOVSKI and Founder of the Healthcare Read More …
We swim in an ocean of products. Behind each one, there is someone (hopefully) thinking about the way we experience it. In this episode of Off Book, they explore three aspects of product design: Build quality and engineering fundamentals Humanism and sustainability Speculation on the future of the product experience. In discussion with the 4th Read More …
Conversations with twitter companion @flinchbaugh surfaced several frustrations with banking From @flinchbaugh Lending by the nation’s top 4 banks is down over $150 Billion – we still have a lending crisis that is hurting the ability to create jobs. @flinchbaugh is that a lending issue or if companies had a demand could they get the Read More …
From Innosight and authored by Clayton M. Christensen, Scott D. Anthony, Gerald Berstell, Denise Nitterhouse The market segmentation scheme that a company chooses to adopt is a decision of vast consequence. It determines what that company decides to produce, how it will take those products to market, who it believes its competitors to be and Read More …
Service Design changes the way you think about business. No longer can companies focus their efforts on process improvements. Instead, they must engage the customer in use of their product/service rather than analyzing tasks for improvement. We no longer build and hope that there is a demand. We must create demand through our product/service and Read More …